Changes Coming to County Newspaper Advertising

Print Version
Posted: 
Friday, December 20, 2019

As many of you may have read, there are changes coming to the local newspapers.

The Olds Albertan and the Mountain View Gazette are merging into one print product to form the Mountain View Albertan. The paper is owned by Mountain View Publishing Inc. and they are making the change for the December 24, 2019 edition.

Mountain View County has purchased advertising in the form of a four-page centre pullout for several years in the Mountain View Gazette. The County will continue to purchase space in the revamped publication but will have a bit of different look starting on January 14th.

For the December 24th, December 31st and January 7th issues, the “What’s New in Mountain View” section will continue in the current format for County advertising, information and the community calendar.

Going forward there will be no change to the County sponsored community calendar page “Focus on Mountain View Community” other than a slight aesthetic alteration.

The remaining three pages will be repackaged into a two-page centre spread with a slightly new and County branded look. It will be an information packed section with plenty of links and contact information to get residents and landowners the County content the service and information they require.

County statutory advertising – including notices of public hearings and notices of development – will continue to be published in this print format to conform with provincial requirements under the Municipal Government Act (MGA).

In addition to the changes to County print advertising in the newly rebranded Mountain View Albertan there will be more of a focus on pushing County information through our social media channels, via our website, and soon a Mountain View County app! More information on the app project will be forthcoming in the coming weeks, so stay tuned!

These changes are part of Council’s Strategic Communications Plan that was developed using feedback from the County community. Residents stated their desire for a greater variety of venues for direct County news, information and program updates, and the above changes are the first step in that direction.

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